The franchise field guide
Franchise guides — from discovery to exit
Foundational, plain-language knowledge grounded in international sources (IFA, the FTC Franchise Rule). Every guide links straight to the tools that turn it into action.
How to read FDD Item 19: decoding financial performance representations
Item 19 is the only part of an FDD that may state revenue or profit. Read it critically so a flattering number can't mislead you.
Franchise fees explained: initial fee
Understand every franchise fee — initial fee, ongoing royalties, ad fund — before you sign, so you can model the cash you actually keep.
Franchise unit economics: the numbers that make a unit profitable
Unit economics — the economics of a single location — decide whether a system can scale sustainably. Here are the core metrics to master.
How to value a franchise resale: SDE
When it's time to exit, what is your unit worth? Understand how buyers value it using cash flow and an industry multiple.
The franchise due-diligence checklist before you buy
Six areas to scrutinise before you sign: the brand, unit economics, the FDD, current franchisees, the territory, and your own fit.
How to finance a franchise
You don't need to pay all-cash. Understand the funding sources, how much cash you need, and what lenders look for.
Multi-unit franchising: when and how to scale
A second unit doubles the opportunity — or doubles the loss. Know the signs you're ready, and how to expand with discipline.
Franchise exit strategies: your options for a clean handover
One day you'll move on. Know the exits — sell, transfer, or let it lapse — and prepare early to maximise value.
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