Buy & Sell
Value, list, and transact units and territories with defensible, comparable numbers.
FreeResale Valuation
Estimate what a unit is worth on resale — an EBITDA multiple adjusted for the real factors.
FreeResale Offer Analyzer
Is a resale asking price fair? Check the implied multiple, plus cash-on-cash return and payback if financed.
FreeGoodwill vs Assets
Split a deal price into tangible assets and goodwill, with goodwill as a share of price and a multiple of SDE.
The same unit, valued from both sides of the table
A franchise resale is priced off earnings, but the multiple applied to those earnings moves with how transferable the business is. Remaining term on the agreement and the lease, how much of the operation depends on the current owner, the direction of the revenue trend and the state of the equipment all shift what a buyer will pay — often by more than a difference in profit would.
Buyers and sellers usually disagree because they are working from different earnings figures rather than different multiples. Normalising matters: add back the seller's discretionary spending and any above-market salary, then deduct a market wage for whoever will do the work after completion. Two people looking at the same unit will reach very different values depending on whether that adjustment has been made.
This stage covers both positions. Sellers can establish a defensible asking price and see what actually reaches them; buyers can test whether an asking price produces an acceptable return once financing is applied, and split a deal price into the assets they can secure a loan against and the goodwill they cannot.
Test the price by the return, not the multiple. If the cash-on-cash return at the asking price is unattractive against lower-risk alternatives, the price will not hold however the multiple was justified.
Check the years you are buying. A short remaining agreement or lease term compresses the window in which a buyer must recover their money, and renewal at the franchisor's discretion is a genuine risk rather than a formality.
Verify earnings against records. Filed accounts and bank statements, not a spreadsheet. Normalised earnings are an argument until they are traceable to something independent.